Social media has become a staple in lead generation strategies. There are five simple and effective ways that you can utilize the outlet to boost your company’s sales and make your customer relationships more meaningful.   Do Some Research Before you implement a results-oriented social media strategy, it is essential to research your leads. Without a proper understanding of where your leads are present and the mediums that they go to for industry information, lead generation efforts could easily go to waste. One of the greatest capabilities of social media is being in the right place at  ...