Monthly Archives:

November 2014


3 Lead Generation Strategies for 2015

With the New Year around the corner, many of us have begun reflecting on our personal resolutions for 2015: eating healthier, working out frequently, spending more time with family. But while we’ve thought about how to improve ourselves in the coming New Year – what about how to improve our lead generation strategies? Here are three methods to help your company ring in 2015 with a greater number of high-quality leads: Crafting a Story: “Brand storytelling” – or the creation of narratives to sell your business/ product to prospective clients – rapidly came to the forefront of lead  ...


Taking the Cold Out of Cold Calling

While some sales teams might argue that cold calling is a strategy of the past, the statistics show otherwise: according to B2B sales company RAIN Group, cold-calling is second only to referrals as the number one lead generation technique. Cold-calling, however, is evolving with the 21st century, a time when technology makes it possible to know information about individuals, businesses, products, and services before a phone is even picked up. More accurately termed “warm calling” or “intelligent calling,” there is a greater emphasis today on the quality of phoned prospects rather than the  ...


4 Mistakes That Are Costing You Leads

Investing in a wide range of lead generation strategies, from cold-calling to social media posts, is essential for your business’ growth and future prospects. However, simply investing in these techniques does not guarantee results; instead, effective lead generation strategies must be continuously evaluated and adapted based upon what’s proven to succeed — and what’s proven to be a mistake. Below are four common lead generation errors for your company to look out for:Follow-up Time: Piquing prospects’ interest in your product is the hard part; the follow-up should be easy. Unfortunately,  ...


Top Questions You Should Always Ask Your Lead Generation Firm

Hiring a lead generation company will help grow your business and provide you and your sales team with the qualified leads needed to generate sales and build a revenue pipeline. The right lead generation company can help you save money and allows your sales people the time to do what they do best…sell. As an accredited lead generation and appointment setting company, IntelliConnection has crafted a few questions that you should always ask your potential lead generation company to ensure a seamless transition and optimal ROI. Why your company? With so many companies claiming to ‘generate  ...