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Facebook Ads – Measuring Lead Generation Success

Marketers in inbound sales are continuously looking to generate leads, and it is crucial to be able to accurately measure the success of such endeavors using actual data. A previous article discussed using Facebook Ads for a lead generation campaign and described the remarkable number of “drill down” options of descriptors that can be layered and filtered, allowing a marketer to precisely structure the desired target audience for a Campaign Ad Set. Similarly, Facebook offers an extensive range of metrics that are available to a marketer to evaluate a Campaign, Ad Set or Ad. Facebook Ad  ...