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Lead Generation with Facebook – Campaign Objectives and Target Audiences

Facebook asserts that it has more than 1.4 billion users with more than 900 million visiting the site every day. Such an extraordinarily large audience is certainly attractive to marketers for potential lead generation, but also so large as to be unwieldy. Facebook offers paid advertising with tools and options to help marketers reach targeted Facebook users with their content. Facebook Ads Facebook Ads are placed in a user’s newsfeed, the stream of information a user views on Facebook, where the ads are likely to be seen. Facebook ads can be a powerful channel for generating leads with  ...