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Social Media – Too Big for Marketers to Ignore

Social media encompasses digital platforms and apps dedicated to online communities of users, which allow people to engage with other people, events and brands in order to share information, personal messages, ideas or other content in a wide variety of ways. This sharing may be by posting comments, images or video; or by “friending,” liking, following or resending others’ posts. Social media makes it easier for users to join and be in such a community and communicate with each other on a more public and widespread scale. Since social media emerged over two decades ago, it has expanded  ...