Authors, marketers and industry experts have dealt with the ins and outs of lead generation for years and years. Their in-depth experience has instilled a sense of knowledge and wisdom about the field that has led to some of the most honest and representative lead generation quotes.   “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar, who wrote more than 20 books on sales and motivation, has described the essence of qualification in one concise statement. Qualification is an essential first step in lead generation that truly makes a  ...