"Events and trade shows only value is to be in front of our current prospects and clients to show them that we are still around and doing well." Vinny Vu, Tecplot Inc.
In need of a Trade Show Boost?
Did your company's last trade show have a disappointing 'show' and fare even worse on the 'trade?'
"Of the several thousand people who attended the show, only about 40-45 stopped by our booth. From the business cards we collected in our fish bowl, we identified 10 that we thought could be potential customers. Despite our follow-up, we did not make any sales."
Does this company's story sound like your own?
The days of relying on show coordinators and event planners building attendance—no longer applies to trade shows, open houses, roll-outs or seminars.
You need a savvy, comprehensive pre-event sales plan
- For inviting attendees
- For generating new prospects
- For scheduling booth appointments at a show
This can shift your ROI in the trade show or event from a nebulous into tactical revenue generation in the here and now. Time to change your investment in marketing expense to a positive, sales-based ROI and your sales team can more effectively use their time engaged in selling! IntelliConnection gives you the BOOST you need to have tradeshows and events become a vibrant part of your overall marketing.
IntelliConnection Trade Show Boost Campaign
Here is what is involved with a Trade Show Boost campaign with IntelliConnection:
- Put your products in front of Sales Qualified Opportunities
- Showcase your company's strengths
- Build real relationships with new buyers
Our Trade Show Boost Campaign delivers an air-tight sales strategy and benefits from using the ‘Event Build’ expertise of IntelliConnection. Trade Show Boost Campaigns assist in managing your trade shows and events from launch to landing.
How Our Trade Show Boost Campaign Works
Here is how a Trade Show Boost campaign works with IntelliConnection:
- Spawn up-front interest through email campaigns
- Contact show attendees who do not know you
- Build on the momentum with an aggressive phone campaign to invite guests
- Set one-on-one appointments
- Phone and email confirmation of all set appointments to reduce the number of no-shows.
Trade Show Boost Campaigns do not end when the trade show or event closes its doors. We provide that all-important post show follow-up too.
- Call all the no-shows and work on rescheduling their missed appointments as phone appointments.
- Cold call all of the leads you gathered immediately following the show — guaranteed.
- Identify additional leads based on your own custom lead criteria.
The purpose of these calls is to identify qualified leads, turn them into prospects, and set appointments whenever possible.
In addition to revenue generation, there are two other critical reasons for turning to Tradeshow Boost Campaign:
Most companies don't have the time or the manpower in-house to do all the preplanning and contact building that is required for putting on a sensational trade show or event. Many salespeople hate working trade shows and events; they are terrible with post show follow-up. This is a fact that IntelliConnection has seen proven repeatedly for over 20 years.
The advantages we can offer are obvious:
- Stronger outreach in order to place a company’s sales team in front of qualified prospects ahead of the competition
- Allowing the sales team to do what they do best – ‘Sell’ and do more of it every week.
Interested in learning more about IntelliConnection’s solutions?