When I first started my job as a lead generation representative I really had no idea what I was getting into. With no formal training or experience, I had to pick things up on my own. Years later I have moved on to a new and higher position and the skills I learned gave me the foundation that I needed to carry on with my new lead generation responsibilities. I took many of the skills that I practiced on a daily basis and perfected them. I continued to enhance myself professionally. Although my title and pay may have changed, the techniques I employed in this position have not.
So what does all of this matter to you? I would like to discuss some of the things I learned from the position about verifying leads and how to execute the actual generation process. When you look at it from an outside perspective, telemarketing is a lot like fishing. And like fishing you need to be in the right spot, at the right time, with the right bait. If you can develop your lead generation team so that they are constantly handing fish on the line over to your sales reps your company will grow leaps and bounds over what you are doing now. Conversely, if your sales people are working off of stale leads that are really not relevant your ship will quickly sink. It's all about hiring the right people, managing them effectively, and equipping them with the right tools for lead generation.
There are many things that make up a quality lead and a quality lead generation person. Using an outside third party specialist in this area can pay huge dividends. The question still remains though, what do you look for in these companies? Many of the answers to these questions may seem obvious, but some are much more subtle than the others. By understanding how the process works and what makes it work you can best choose the right lead generation company for your needs. Making a perfect match will go a long way towards supporting your business. A successful and aggressive lead generation program can make all the difference in the world. Not only does it provide you with quality leads that you may not have ever been able to capture before, it also frees up your sales force to do what they do best – sell.